Gloria Flour - A Century of Zimbabwe's Best-Known Flour Brand

Brand history

Gloria Flour launched in 1920, making it one of Zimbabwe's oldest continuously produced food brands, now more than a century old. The brand has been at the centre of the country's flour milling industry since its earliest days and remains Zimbabwe's most recognised flour name.

Centenary refresh (2020)

In 2020, Gloria celebrated its 100th anniversary alongside its parent company, National Foods. To mark the milestone, the range was refreshed with new packaging and a modernised identity: Gloria Plain Flour was renamed Gloria All Purpose Flour, and Gloria Brown Flour became Gloria High Fibre Wheat Flour. Gloria Self Raising Cake Flour was launched as a new addition, extending the range further.

The range

Self-Raising Flour

The best-selling product in the range, pre-mixed with raising agents for scones, doughnuts, and other quick bakes. Sold in the brand's distinctive blue and gold packaging.

Cake Flour

A lower-protein flour milled fine for a tender, delicate crumb in cakes and sponges.

Self Raising Cake Flour

Combines cake flour's fine texture with built-in raising agents; launched as part of the 2020 centenary range refresh.

All-Purpose Flour

A general household flour suited to a wide range of home baking, renamed from Plain Flour in the 2020 refresh.

High Fibre Wheat Flour

A wholemeal-style flour retaining more bran for added fibre, renamed from Brown Flour in 2020.

Super White Bread Flour

A higher-protein flour blended for the volume and structure bread baking requires.

Standard Flour

An everyday flour for general household baking and cooking.

Biscuit Flour

Milled from soft wheat for the low-gluten, crumbly texture biscuits require.

Packaging

Gloria Self-Raising Flour, the brand's best-selling product, is sold in the distinctive blue and gold packaging that has become synonymous with the Gloria name on Zimbabwean shelves.

Ownership

Gloria is a brand of National Foods Holdings Limited, Zimbabwe's largest flour miller, and is milled alongside the company's Red Seal and Better Buy ranges. See the types of flour page for more on how these products differ.